Outgoing Governor Jennifer Granholm and incoming governor Rick Snyder both support a renewal of the Pure Michigan add campaign while the Republican lead senate refuses to address the need for money that would allow Michigan to purchase add time in an aim to increase tourism in the state.
This is another clear example of Repubocrisy. Republicans hold business and business ideology in the highest regard and often suggest that government needs to be run more like a business. Unfortunately their rhetoric doesn't match their actions. One of the main tenants of of business is that it takes money to make money. The Pure Michigan add campaign has been shown to have a good return on investment meaning that it brings in more money to Michigan than it costs. In business if a program you have makes a profit you don't shut it down and claim it is for budgetary reasons. That is completely counter intuitive to business people, yet that is exactly what Republicans are doing.
There is a reason that companies like GM continue to advertise while losing money. It has a good return and they would have lost more money if they didn't advertise. Republicans are determined to say one thing and do another. Either Republicans don't understand the very ideals they claim to hold dear or they don't actually believe in their own rhetoric.
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